We Americans tend to assign a very narrow and negative definition to propaganda.
Here's an example of such a definition: False or partly false information used by a government or political party intended to sway the opinions of the population. (Source: Florida Center for Instructional Technology)
When we think of government propaganda, we tend to think in the context of Nazi Germany (which is the context of the above definition) or other repressive governments.
Or we tend to think of propaganda in the context of cults and brainwashing.
Here are some more neutral definitions:
Information that is spread for the purpose of promoting some cause (Source: wordreference.com)
The systematic dissemination of a doctrine, aimed to win people over to a certain idea. (Source: Community Cultural Development in Australia)
Most students of the subject agree that propaganda has to do with any ideas and beliefs that are intentionally propagated. They agree also that it attempts to reach a goal by making use of words and word substitutes (pictures, drawings, graphs, exhibits, parades, songs, and similar devices). (Source: American Historical Association)
WHAT ABOUT IT?
We are vulnerable to propaganda.
This is because:
- We Americans don't really believe propaganda is widespread in the U.S.
- To the extent we believe propaganda does reside in mainstream America, we believe it emanates from "special interest groups;" that is, from those whose views differ from ours.
- When we receive information from sources we consider to be friendly, trustworthy - or at least neutral - we do not recognize propaganda from such sources as propaganda. We are predisposed to believe what these sources tell us.
- We tend to believe that Americans who "fall for" propaganda are not as well educated as we are, not as sophisticated, not as informed. Therefore, if we believe what we're hearing, then what we're hearing must be true.
If we are members of groups that vote, donate money or consume products and services, then we comprise the commodity called Public Opinion. We are the targets of propaganda every day by individuals and groups who want our attitudes, votes, and money.
NOTES
A post from the Christian Science Monitor blog: How 'Propaganda' Lost Its Good Name.
Thorough discussion of propaganda and its history from Wikipedia: Propaganda.
A laid-back, reader-friendly primer on propaganda: The Propaganda Critic.
From Quackwatch.org: Propaganda Techniques Related To Environmental Scares.